Encyclopedia of Health Communication, 3 Volume Set
Teresa L. Thompson
ISBN: 9781452258751
Vydavateľstvo: SAGE Publications
Rok vydania: 2014
Väzba: Hardback
Kategória: MRW
Počet strán: 1688
Pôvodná cena: 545,00 €
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Katalógová cena: 330 GBP
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From the dynamics of interpersonal communication between health professionals and clients to global command-and-control during public health emergencies that cross international borders, the field of health communication bridges many disciplines and involves efforts from the micro to the macro. It involves navigating personal, cultural, and political complexities and an ability to distill complex technical science into quickly and easily understood terms for ready distribution by the mass media--or to an individual patient or to the parent of an ailing child. Despite an abundance of textbooks, specialized monographs, and academic handbooks, this is the first encyclopedic reference work in this area, covering the breadth of theory and research on health communication, as well as their practical application.