Crisis Management in Tourism
Eric Laws, Bruce Prideaux, Kaye Chon
ISBN: 9781845930479
Vydavateľstvo: CABI International
Rok vydania: 2006
Väzba: Hardback
Počet strán: 480
Pôvodná cena: 122,29 €
Výstavná cena:
110,06 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 90 GBP
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The history of modern tourism records many localized and some international crises characterized by extreme and sudden reduction in demand for specific destination areas or types of tourism product. Managerial responses to such events include both problem solving and market recovery steps, but these vary in effectiveness and recovery may be slow to occur after the initial problems are overcome. With examples drawn from the UK, Europe, America, Australia and Asia, this book brings together a range of expert academic analysis of the latest thinking and practice in this increasingly important area of tourism management.