Tourism Behaviour: Travellers' Decisions and Actions
Roger StG March, Arch G Woodside
ISBN: 9781845935870
Vydavateľstvo: CABI International
Rok vydania: 2009
Väzba: Paperback
Počet strán: 280
Pôvodná cena: 48,69 €
Výstavná cena:
43,82 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 35 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.