Business and Management of Ocean Cruises
Vogel M.
ISBN: 9781845938451
Vydavateľstvo: CABI International
Rok vydania: 2011
Väzba: Hardback
Počet strán: 296
Pôvodná cena: 97,38 €
Výstavná cena:
87,64 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 70 GBP
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After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.