Research Methods for Leisure, Recreation and Tourism
Ercan Sirakaya-Turk, Muzaffer Uysal, William E Hammitt, Jerry J Vaske
ISBN: 9781845938918
Vydavateľstvo: CABI International
Rok vydania: 2011
Väzba: Hardback
Počet strán: 304
Pôvodná cena: 104,34 €
Výstavná cena:
93,91 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 75 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
This introductory level textbook describes fundamental elements of research methods for leisure, recreation and tourism, with contributions from internationally renowned and active researchers in the field. It covers statistical information such as measurement of variables, sampling, questionnaire design and evaluation methods, and also contains wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Enhanced by illustrations, focus boxes, review questions and case studies, this text introduces undergraduate students to the vital skills they will need to succeed in tourism studies.