Automotive Management: Navigating the next decade of auto industry transformation
Jens Diehlmann,Joachim Häcker
ISBN: 9783486723328
Vydavateľstvo: De Gruyter
Rok vydania: 2013
Vydanie: 2nd Edition
Väzba: Hardback
Počet strán: 268
Dostupnosť: Na sklade
Pôvodná cena: 82,54 €
Výstavná cena:
66,03 €(t.j. po zľave 20%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 69.8 EUR
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The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.