Staying Ahead Of The Competition: How Firms Really Manage Their Competitive Intelligence And Knowledge; Evidence From A Decade Of Rapid Change
Hall Chris,Bensoussan Babette
ISBN: 9789812779069
Vydavateľstvo: World Scientific
Rok vydania: 2007
Väzba: Paperback
Počet strán: 150
Dostupnosť: Na sklade
Pôvodná cena: 164,42 €
Výstavná cena:
147,98 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 121 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
This book is essential reading for any manager who has to make competitive decisions — decisions which affect the competitive success of a corporation or business unit. The book is unique in that it is based on detailed research spanning a decade of dramatic competitive change. Thanks to the internet, globalization, technological and demographic change, the velocity of competition is increasing and competitive decisions have to be made faster. The book, however, shows that many senior managers are unprepared and unable to meet quite common competitive challenges even half the time. Moreover, many firms have developed cultures where people do not trust each other with information critical to competitive success. Employees can spend more time competing with one another for the bonus pool than dealing with the real competitive forces.This book will equip managers with the intelligence and knowledge they need to make good competitive decisions at all levels of the organization.