Značky
1. Autor | Názov titulu | Vydavateľstvo | Rok | Cena | |
---|---|---|---|---|---|
Intelliquest | Preference Structure Measurement: Conjoint Analysis and Related Techniques | AMA | 2000 | Na vyžiadanie | |
Myers J.H. | Segmentation and Positioning for Strategic Marketing Decisions | AMA | 1996 | Na vyžiadanie | |
Jagdish N. Sheth | Legends in Marketing: Yoram 'Jerry' Wind, 8 Volume Set | Sage Publications | 2014 | 790,26 € |