Brand Atlas: Branding Intelligence Made Visible

Read it in a half hour. Refer to it forever. Are you a big–picture person? Just want a quick overview of the most critical and relevant brand topics? If you answered yes, Brand Atlas is for you. More than fifty brand topics are defined. Each one with a call to action and insightful quotes from thought leaders and brand visionaries. Compelling diagrams illuminate concepts, processes, and tools. Alina Wheeler?s first bestselling book, Designing Brand Identity, was a road map to implementation of the entire branding process, from research through launch. Alina Wheeler and Joel Katz created Brand Atlas for a new generation of time–crunched brand builders who need immediate, clear and actionable ideas. Praise for Designing Brand Identity, an essential guide for the whole branding team, by Alina Wheeler: "Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert?s Rules of Order. And now brand builders have Designing Brand Identity." Marty Neumeier, Director of Transformation, Liquid Agency, author of The Designful Company "Designing Brand Identity is the most comprehensive, easy to understand resource for the whole branding team, advising on all aspects of implementation and best practices." Dan Calista, Founder and CEO, Vynamic "The absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity." San Francisco Book Review (January 25, 2010)