Strategic Reputation Management: Towards A Company of Good
Pekka Aula,Saku Mantere
ISBN: 9780805864267
Vydavateľstvo: Taylor & Francis
Rok vydania: 2008
Väzba: Paperback
Počet strán: 256
Dostupnosť: Na sklade
Pôvodná cena: 40,66 €
Výstavná cena:
30,50 €(t.j. po zľave 25%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 26.99 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.