Competitive Destination: A Sustainable Tourism Perspective
Geoffrey I Crouch, J RB Ritchie
ISBN: 9780851996646
Vydavateľstvo: CABI International
Rok vydania: 2003
Väzba: Hardback
Počet strán: 304
Pôvodná cena: 118,25 €
Výstavná cena:
106,43 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 85 GBP
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This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.