Introduction to Market Access for Pharmaceuticals
Mondher Toumi
ISBN: 9781138032187
Vydavateľstvo: Taylor & Francis
Rok vydania: 2017
Vydanie: 1
Väzba: Paperback
Počet strán: 204
Pôvodná cena: 112,86 €
Výstavná cena:
101,57 €(t.j. po zľave 10%)
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Katalógová cena: 85.99 GBP
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Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.