The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
JHALLY
ISBN: 9781138145276
Vydavateľstvo: Taylor & Francis
Rok vydania: 2016
Vydanie: 1
Väzba: Hardback
Počet strán: 240
Pôvodná cena: 150,94 €
Výstavná cena:
135,85 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 115 GBP
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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.