Negotiating the Mediated City: Everyday Encounters with Public Screens
Zlatan Krajina
ISBN: 9781138400320
Vydavateľstvo: Taylor & Francis
Rok vydania: 2016
Vydanie: 1
Väzba: Paperback
Počet strán: 240
Pôvodná cena: 45,67 €
Výstavná cena:
41,10 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 33.99 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
This book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which are increasingly mobile, public art uses screens to interrogate urban change, while postmodern architecture finds electronic imagery a suitable tool of expression. Traditionally, urban sociology research has assumed that people seek to filter urban stimuli, but recent accounts of public screens suggest producers design and position display interfaces site-specifically, so as to engage with those moving past. This study offers insight both into the dynamics of actual encounters and into the long-term process of how people learn to live with repeated invitations to consume media in public spaces. The book includes four cases: street advertising, underground transport advertising, and installation art in London (UK) and media façade architecture in Zadar (Croatia). Krajina shows that maintaining familiarity with everyday surroundings in media cities thatchange beyond citizens' control is a temporary achievement--and a recursive struggle.