Mastering Public Relations
Anthony Davis
ISBN: 9781403907837
Vydavateľstvo: Palgrave Macmillan
Rok vydania: 2004
Väzba: Paperback
Počet strán: 232
Dostupnosť: Na sklade
Pôvodná cena: 24,38 €
Výstavná cena:
20,72 €(t.j. po zľave 15%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 16.99 GBP
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In an engaging and accessible style, Mastering Public Relations takes a strategic management approach to providing a broader and deeper understanding through a well balanced interpretation of theory and practice. For undergraduate, diploma and CPD readers, this non partisan, wide ranging introduction sets public relations and its likely development in meaningful, relevant context. Recurring themes include ethics, social responsibility and international applications. There are multiple case studies and examples, numerous thought provoking questions and many more unusual topics included.