Garden Centre Management
Ken Crafer
ISBN: 9781780643090
Vydavateľstvo: CABI International
Rok vydania: 2015
Väzba: Paperback
Počet strán: 200
Pôvodná cena: 55,58 €
Výstavná cena:
50,02 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 39.95 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
Garden Centre management has professionalised in recent years as garden centres have become more highly developed retail operations. Many students of horticulture are expected to go into retail management and so the topic has increasingly appeared on the further education curriculum. This book is equally targeted at students, garden centre managers and professional courses in garden centre management. It provides a practical approach backed up by management theory. The text covers consumer behaviour, staff management, stock management, marketing and productivity.