Film Marketing into the Twenty-First Century
Mingant, Nolwenn
ISBN: 9781844578399
Vydavateľstvo: Palgrave Higher Education
Rok vydania: 2015
Väzba: Hardback
Pôvodná cena: 97,33 €
Výstavná cena:
87,60 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 75 GBP
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This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.