Robinson P. - Events Management
-10%

Events Management

Robinson P.

ISBN: 9781845936822
Vydavateľstvo: CABI International
Rok vydania: 2010
Väzba: Paperback
Počet strán: 256
Dostupnosť: Na objednávku

Pôvodná cena: 48,69 €
Výstavná cena: 43,82 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 35 GBP

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Event management studies are fast growing in popularity, covering a diverse range of activities such as music and film festivals, concerts, sporting events and conferences. This textbook gives a broad and practical coverage of the major themes in events. Outlining both the historical developments and current state of the industry, whilst also taking into account wider political and cultural issues, the book covers the different elements of planning, project management, health and safety, funding, operations, human resources, marketing and logistics that are vital for successful management. Critical issues such as impacts, sustainability and legacy of events are also discussed. Supported by international case studies and review questions, Events Management provides a current and up-to-date view of the industry in this field.