The Definitive Book of Branding
Kartikeya Kompella
ISBN: 9788132117735
Vydavateľstvo: Sage Publications
Rok vydania: 2014
Väzba: Paperback
Počet strán: 440
Dostupnosť: Na sklade
Pôvodná cena: 38,88 €
Výstavná cena:
31,10 €(t.j. po zľave 20%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 24.99 GBP
Nárok na
dopravu zdarma
Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.