Tourism SMES, Service Quality and Destination Competitiveness
Eleri Jones, Claire Haven-Tang
ISBN: 9780851990118
Vydavateľstvo: CABI International
Rok vydania: 2005
Väzba: Hardback
Počet strán: 400
Pôvodná cena: 122,29 €
Výstavná cena:
110,06 €(t.j. po zľave 10%)
(Cena je uvedená vrátane 10% DPH)
Katalógová cena: 90 GBP
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Termín dodania na našu pobočku v Bratislave je približne 2-3 týždne.
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.